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As a retailer, one of the principal tools at your disposal to attract walk-ins is a storefront window display, which lets you exhibit your wares and attract the attention of passersby. This is why it’s essential that you schedule necessary window repairs when your display is damaged, so you can ensure that you don’t lose out on any sales from potential patrons. Below are some tips to help you create an effective window display.

How to Arrange a Retail Window Display

1. Place Important Items at Eye Level

When creating the display, remember that your items should be placed at eye level. Place the most expensive and alluring sales items where passersby tend to look, at level with their eyes. That way, they are more likely to notice such products and to be drawn into your store. Setting items at eye level is also an important visual marketing trick to remember when stocking shelves.

2. Be Dramatic

window repairA retail window display is no place for subtlety, so make it bold and eye-catching. Choose bright colors, dramatic lighting, and interesting products to surprise and catch the attention of potential patrons. If your display is noteworthy enough, it might even spread by word-of-mouth to people who haven't even seen it yet.

3. Remember to Schedule Window Repairs

No matter how attractive the display is, it loses much of its effect if customers must view it through a cracked or foggy window. If your storefront glass is scratched or damaged, schedule a window repair before debuting an important retail display. Bright lights and bold colors are more effective if the glass in front of them is crystal clear.   


If you're looking for reliable window repairs to improve the effectiveness of your retail display, contact The Glass Guru of Newark. They have served Licking County, OH, since the late 1970s, specializing in window replacement and repair, as well as skylights, mirrors, window screens, and window wood rot repair. Visit their website to read customer testimonials or call (330) 467-5318 for a consultation.

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