Increasing traffic to your website is a challenge in itself, but converting new visitors into long-time users is even more essential. Using smart website design to your advantage, here are some easy ways to build an eye-catching landing page that'll keep people coming back for more.

How to Build a Landing Page That Converts

1. Have a Clear Call to Action

To convert online browsers into repeat visitors, you need to be clear about your website's goal. Use straightforward language and visual cues to describe what guests should do while they're browsing. If you have more than one call to action, emphasize your most important demand in a bigger, brighter design and place it near the top of the homepage. Common calls to action include asking guests to sign up for updates, try out a product, or follow you on social media.

2. Keep the Layout Simple

Building a clean-cut website design with easy-to-read fonts, clear copy, and appealing visuals makes for an easy, memorable user experience that better serves your objectives. Since your main landing page has a specific purpose, move unrelated forms, links, and content to different sections of your website. You also should get straight to the point of your site above the fold, so emphasize your objective and call to action up top.

3. Write an Effective Headline

Studies show that the majority of online users only read 20% of content on a website, so make your first impression count. A strong, explanatory headline explains the purpose of your website and convinces people why they should linger. Aside from using straightforward language, make sure your headline pops by making it bigger and bolder than the rest of the copy on the landing page.

4. Format for Web & Mobile

A good website design keeps both web and mobile users in mind. Formatting your landing page to suit larger monitors and smaller phone screens satisfies both kinds of visitors without compromising your overall vision. Place important elements, including your call to action, headline, and an attention-grabbing visual, front and center at the top of the screen, so the message is clear from the get-go. Also, don't forget to test your layout in various resolutions to ensure you're giving the same user experience on different platforms.

 

Leave an online footprint you’re proud of with the help of CYDI Consulting in Hiram, GA. Their marketing consultants are well-trained in essential online services, including website design, search engine optimization, and digital marketing. Get in touch for more information by calling (770) 862-3480 today.