The outside of your business is what a potential customer first sees. From the building's exterior painting to its signage, everything on the façade speaks to your clientele. To make the best first impression, learn about the importance of curb appeal, how it can boost your business's profile, and some tips for improving it.

Why Curb Appeal Matters for Your Business

1. The Right Colors Evoke an Emotional Response

The colors you choose for your exterior painting set the tone for the business. People have different emotional responses to different colors, and many shoppers base their purchasing decisions on emotions. It makes sense to select colors that encourage positive emotional reactions to boost sales.

Red is a powerful color that shows your authority and confidence. Blue is cool and relaxing. Green is warm and welcoming and brings to mind peaceful, natural scenes. Purple is royal and elegant and makes people feel comfortable and even pampered. Find the exterior painting shade that matches your business's goals.

2. Curb Appeal Leaves a Lasting Positive Impression

Just as a customer will remember a rundown storefront as an unappealing location, they will remember a streamlined, organized, and cared-for business as a comfortable place to frequent.

If you have green spaces, invest in landscape design services. Wash windows and glass doors daily. If you have window displays, change them regularly to consistently engage customers. 

3. Safety Precautions Show Care for the Customer

Curb appeal isn't all about looks. It also concerns safety, and taking safety precautions demonstrates your investment in your customers' well-being.

If doors, windows, or sidewalks are cracked or broken, have them repaired as soon as possible. If a storm fells tree branches or large palm fronds, remove them immediately from your exterior walkways. If there is trash littered around the building, promptly pick it up. Your customers will appreciate and remember your consideration.

 

When you need exterior painting services to increase your business's curb appeal, trust Shacky's Painting. Based in Ewa Beach, HI, and serving all of Oahu, they have more than 25 years of exterior and interior painting experience. They also offer wallpaper removal, staining, and varnishing services. Call (808) 829-8026 to request a free estimate, or visit them online to explore their full list of services.