Unique branding is key to helping your business stand out. Your branding will appear on all promotional items, including banners, posters, business cards, flyers, and signs, so it’s crucial to choose design elements that represent your company well. This guide covers the importance of choosing colors for your brand, as well as tips for designing a color palette. 

A Guide to Your Brand’s Color Scheme

Why the Colors Matter

Color is one of the first things a person notices about your branding. The colors you choose send a subtle message about the mission and focus of your brand. For example, a brand concerned with the environment might use green on their promotional items to indicate freshness and growth. A high-end brand that caters to luxury clients might use black throughout their branding to demonstrate prestige and elegance. 

While there are messages associated with each color, there’s no need to feel limited in your choices. Try mixing colors to alter their shade, tone, or tint. Try going for a more cohesive look by using multiple shades of a single color, or use several colors on promotional items for a more creative effect. 

Tips for Choosing Brand Colors

Studies have shown that how a person feels about a product or company often has more pull than what they think about it. There’s an entire field of study dedicated to color psychology that explores the associations that people have with various hues and the message behind specific colors. Use these natural associations to choose colors that fit your brand and speak to your audience. 

While picking out colors, try to determine what’s important to your audience. Explore the values and concepts that matter to your customers, and think about the message that you’re trying to send. For example, if your message is centered around hope, you might use bright colors like yellow or orange. If you’re trying to convey empowerment, you might select a strong color like red. Keep in mind that a bright magenta or loud cobalt won’t send the same message as a calming lilac or sky blue.

If you’re using multiple colors on promotional items, get outside opinions to make sure the hues work well together. Too many colors can make your branding look messy and uncoordinated, so think carefully about what colors best represent your brand. 

Trust Great Originals in Anchorage, AK, with your promotional items for your company. This professional printing service has helped businesses and private clients with their branding materials for more than 20 years. They can produce all kinds of products, including calendars, business cards, posters, refrigerator magnets, and brochures. View their products online, or call (907) 561-8922 to speak to a representative.