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From tote bags to ballpoint pens, there are numerous options at your disposal for promoting your brand. However, your efforts will only be effective if your logo is legible. If you’re wondering how to format a business logo to show up clearly on promotional products, take advantage of these tips.

How to Format Your Business Logo on Promotional Products

1. Simplify for Size

Depending on the size of the product, your full logo may be too detailed to display clearly. If you’re printing on a pen, bottle opener, or keychain, edit your full logo into a simplified version.

For example, instead of featuring your bakery’s name and the logo of a freshly baked loaf, use just the initials of your company inside the loaf or just the loaf itself. This will still echo your company’s full logo and increase brand recognition without leaving the reader confused.

2. Edit the Color

promotional productsThink about the colors used to create the promotional product itself. If you’re appealing to young adults with a colorful backpack, you’ll want to edit your logo to be fully black or white, helping it stand out against the bold background. If you’re working with a plain black or white tote bag, you can retain the full-color version of your logo.

3. Consider the Shape

You’ll also want to think about the shape of the promotional product and how your logo will spread out across the surface area. If you’re printing around a mug or pen, your logo should be small enough for the consumer to read at a glance without turning the product around. Therefore, you might need to remove any slogan or tagline. Flat surfaces like the backs of T-shirts, binders, and tote bags are easier to read, so you won’t have to do as much editing.

4. Vectorize for Flexibility

When choosing a promotional product, pay attention to the resolution requirements. If your logo image is currently designed for a keychain fob, it may appear pixellated or blurry when blown up to fit on a duffel bag. For the ultimate flexibility, have a graphic designer vectorize your company logo, which will allow it to be scaled down or up infinitely without affecting the resolution.

 

When you’re ready to start printing your own swag, turn to Kenjo of Honolulu. Since 1987, this company has helped brands and small businesses grow their clientele with custom promotional products. Whether you envision your future clients sporting sweatshirts, towels, or scrubs with your company name, you can use Kenjo’s screen printing and embroidery services to bring that vision to life. To learn more about their product offerings, visit the website. You can also call (808) 841-8282 to place an order today.

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