As a jeweler, you want to offer a wide variety of metals to your clients. Platinum is a lesser-known option that provides unique advantages. Here’s why you should order platinum rings from your jewelry manufacturer. 

Why Should You Consider Platinum Rings? 

1. No Tarnishing

Jewelry manufacturers make solid platinum rings that won’t lose color or tarnish over time. The heavy material doesn’t contain layers of other metals that may take on a patina when exposed to air or lose coloring as friction wears away at the surface.

While natural discoloration isn’t an issue, encourage your clients to get annual cleanings to remove dust particles and debris from hard-to-reach areas around stones or etchings.

2. No Allergic Reactions

Some people are allergic to metals and have to be particular about which jewelry materials they choose. Platinum is pure, which means it’s not combined or alloyed with other metals that could cause allergy symptoms.

It’s also the perfect material for people with sensitive skin. As such, you may attract additional clients by offering this option.

3. Durability

Platinum is a dense, compact metal, which makes it impact resistant. This precious metal looks like white gold but will not incur scratches or dents, like the soft metal. Many companies order platinum from jewelry manufacturers because they want to offer pieces that will remain in perfect condition for many years.

4. Enhancing Gems

Platinum makes diamonds look more sparkly and see-through because of the natural white color. Platinum’s white sheen will also make trendy colored gemstones like emeralds and sapphires stand out by reflecting the gorgeous hues. 

Jewelers interested in purchasing platinum rings should contact Frank Billanti Jewelry Casting in New York, NY. The expert casting house has over 35 years of experience as a jewelry manufacturer. They’ll work with you to create custom pieces using state-of-the-art technology like computer-aided design. Call (212) 221-0440 or visit their website for more information on their services.