Storefront window displays capture the attention of consumers and encourage them to visit your establishment. The right displays are not only visually pleasing, but they also show off your creativity and personality. Here are a few strategies for creating dazzling displays that encourage passersby to enter your store.
How to Make the Best Storefront Window Displays
1. Pick a Theme
Brainstorm with your staff to come up with a display theme. You can base it on an upcoming holiday or event, or use the storefront window to showcase products that are synonymous with your brand. For example, a clothing store should change the display with each season to show their new stock. A cohesive theme allows customers to determine which products and materials you are selling with a glance.
2. Be Bold
Dazzle loyal and potential customers alike with striking colors and patterns. Bold storefront window displays not only make people stop, stare, and enter your store, but they also encourage consumers to share your designs on social media. Some of the best displays tell stories with their themes, such as mannequins that create sports action shots.
3. Avoid Clutter
Keep the bold, story, and theme factors in mind without going overboard. A store window with too many products looks cluttered and can make the viewer question the point of the display. However, you can still use one type of product repeatedly, such as a wheelbarrow spilling out flowers or tissue paper in the shape of ball gowns. Whatever you decide, select a focal point and build around it.
4. Provide Sufficient Lighting
Illuminate your storefront display to show off your products and set a mood, whether you want it to be casual, formal, dramatic, or something else. Experiment with different displays and lighting schemes until you have the desired results. Remember, you don’t have to spend a fortune on display lights, as bright light-emitting diodes (LED) versions offer inexpensive, fireproof options.
If you need to purchase or replace storefront windows, contact Aladdin’s Glass & Screen Products, Inc. They are known for their punctuality and timely appointments, in addition to quality products. This company has been outfitting homes and businesses throughout Lexington and central Kentucky since 1989. Call (859) 887-4070 to request a free estimate. Visit the website for more information about their services.