Whether you’re ordering custom T-shirts or other marketing materials to help increase brand awareness, the colors you choose are among your most important considerations. Before making a selection, learn more about color psychology and how it pertains to branding.

4 Colors & the Impact They Can Have on Company Branding

1. Red

Red immediately captures consumer attention. It’s synonymous with iconic logos from YouTube, Coca-Cola, McDonald’s, and Target. Its ability to elicit hunger has kept the color in demand for food brands, while its associations with passion and excitement make it ideal for outdoor, motorcycle, and car companies. However, its connections to danger and nervous energy can cause problems for other industries, such as those relating to finance, baby products, trains, and airplanes. 

2. Green

Representative of the natural world, green is frequently utilized by brands that sell organic, home maintenance, health, and lawn care products. It’s also the color of money and subsequently used by financial institutions and other companies associated with spending and saving. Some of the most well-known brands that use green in their logos, custom T-shirts, and other marketing materials include Land Rover, Holiday Inn, and Starbucks.

3. Blue

One of the most soothing tones on the color wheel, blue is connected to loyalty, confidence, and truthfulness. Since it’s the color of the sky and ocean, blue has a natural element that makes it perfect for nautical and other outdoor brands.

The color’s calming effect also lends itself to healthcare and technology brands, such as Oral-B and Twitter, since it makes people feel relaxed instead of agitated. But because blue is a “cold” color, depending on the hue, consider your brand voice and image as you make a selection.

4. Orange

While orange is a vibrant color like red, it’s less intense and more cheerful. Typically associated with enthusiasm, creativity, hope, energy, and adventure, orange provides brand design options for a variety of industries. Food, home improvement, and children’s brands such as Minute Maid, The Home Depot, and Nickelodeon all feature orange. Since the color is also linked to danger, it typically isn’t used by fashion brand, though it helped create the classic logo for Harley-Davidson. 

Order custom T-shirts in your chosen colors from Honolulu Shirt Shop. Creating quality embroidered and screen printed shirts since 1984, this Honolulu, HI-based company offers bulk shipment, single order, and monthly contract options. Call (808) 847-0831 today to place a custom T-shirt order, or review the online gallery for inspiration. Like the Facebook page for more branding ideas.