After you’ve established your business and developed a unique product, you might be eager to start making a profit. However, it’s important to spend time on the containers you’ll use to present your hard work to consumers. Whether your products are on store shelves or market stands, custom packaging can help them stand out from the rest.
How to Use Custom Packaging to Your Product’s Advantage
1. Think of Your Audience
Before sitting down at the drawing board, think of your product’s path to success. Who do you envision loving this product and recommending it to their family and friends? Make sure that this individual is reflected in your design.
If you’re making an item for adults with arthritis, your package needs to be easy to open and should incorporate stress-relieving colors like light blue or green. If your ideal customer is a child, the product should feature bright, primary hues and easy-to-read typefaces.
2. Opt for Simplicity
When designing the graphics and text for your product, remember that minimalism is often more effective. The crowded aisles can make busy consumers feel overwhelmed, and you want your product to be their breath of fresh air.
The text should take up no more than 30% of the product’s surface area. Also, stick to two or three hues instead of a free-form palette. Your customers’ eyes will naturally be drawn to your sleek and effortless design.
3. Prioritize Function
While it’s crucial to catch the eyes of your potential customers, you won’t retain their business if the packaging isn’t functional. If you need to keep a perishable item from expiring, opt for a blister package or resealable zipper rather than a bag with a twist tie.
It’s also important to consider the size of your product. How large is it when opened compared to boxed? If the packaging takes up too much room in your consumers’ pantries, they may be less likely to buy it again. Choose a convenient and slim design that can become a household staple.
If you have additional questions about designing the perfect custom packaging, turn to Rubee Flex Packaging of Harriman, NY. They produce and supply soft containers for a wide range of clients, whether they need stand-up pouches for candy or eco-friendly alternatives. To learn more about their design and manufacturing processes, visit the website. Call (516) 274-8080 to speak with a representative about your custom packaging ideas.