Bold and exciting storefront window displays can attract potential customers and promote specific products. However, they must be carefully crafted to be effective. You need to tell a story with your product placement and hire window cleaners for optimal visibility. Here are a few tips to consider as you plan your display.
How to Make the Most of Your Storefront Windows
1. Place High-Value Items at Eye Level
Placing important items at eye level makes them easier to see, provides emotional impact, and makes them more likely to draw customers into your store. You should carefully consider your target buyer when designing the layout.
If you're selling toys, arrange the display so that key items are at eye level for a child. For jewelry, place that pearl necklace slightly below 5 feet and 6 inches, which is the average height for a woman.
2. Be Bold
Choose bold colors, striking images, and interesting products. The display must compete with phone calls, text messages, web browsers, and other marketing messages that attract buyers' attention.
You have to be noticeable. Understated and elegant may work once you've drawn buyers into the store, but you won't bring in foot traffic with a subdued display. Vibrant red or yellow backgrounds are eye-catching, while a bright purple purse or sequin dress will bring in big spenders.
3. Hire Window Cleaners
The exterior of the display is just as important as the interior. You should hire professional window cleaners for routine appointments to ensure the glass is crystal clear.
Built-up dirt and smudged fingerprints can decrease visibility and give customers the wrong impression of your business. Frequent cleanings will ensure that you’re making the most of your storefront.
If you’re seeking reliable window cleaners to maximize the effectiveness of your storefront display, contact Chelsea Window Cleaning, an experienced commercial cleaning company in New York, NY. They’re a full-service cleaner that has served all five boroughs since 1986. Learn more about them on their website, or call (212) 598-5939 to arrange a consultation.