The COVID-19 pandemic has ushered in a unique new set of social guidelines created to keep people safe from the coronavirus. As everyone adjusts to the requirements of social distancing, businesses can do their part by providing signage for customers. Here’s how business signs can make a difference in these uncertain times.

How Putting Up a Sign During COVID-19 Can Benefit Businesses

How Can Companies Use Signs Effectively?

Business signs can attract attention and communicate important information in an easy-to-read format. Use signage to indicate whether your business is open or not and if you have reduced hours. Since many companies are limiting normal services, use your sign to detail what you’re currently offering. Advertise any sales or deals on signs outside your building to draw in patrons. Keep this information up-to-date to avoid confusing customers.

Inform the public about the health and social distancing practices you are upholding, and encourage customers to join you in creating a safer shopping environment. Outline services your business is offering to reduce contact, such as online ordering, virtual support, and curbside pickup.

Briefly explain your cleaning procedures and how you’re looking out for the health of your staff. Display clear signage near entrances, exits, and high-traffic areas to remind patrons to practice social distancing. Detailing your company’s efforts to stop the spread of COVID-19 will let staff and customers know their health and safety is a priority.

Signage should remain positive and offer messages of hope. Voice your business’s support for the community and express gratitude to your loyal patrons and staff.

What Kind of Signage Is Best?

Some types of signage will more effectively convey your message. Health and public safety recommendations for COVID-19 can change quickly, so digital business signs, like electronic message centers, make it easy to update your customers with new information. These signs can display social distancing procedures, news from the Centers for Disease Control and Prevention (CDC), and messages about changing hours or services.

Use vinyl signs inside your business to direct the flow of traffic and inform customers of your company’s social distancing guidelines. They can be used to remind people to wear masks, wash their hands, and stay at least six feet apart. Help streamline your customers’ visits by putting up maps of the store to show where specific aisles and sections are located.

If you need to update your business with COVID-19 signage, get in touch with Louisville Sign Co. in Mt. Washington, KY. For over 20 years, this sign design and installation team has provided high-quality products that integrate the unique identity of each client’s brand. They specialize in a wide variety of custom business signs, including monument signs, electronic message centers, neon signs, vinyl signs, and channel letters. Call (502) 957-2161 to discuss your signage needs with a helpful staff member. For detailed information about their services, visit them online.