Finding the right marketing tools is a continuous challenge for those in real estate. Not only are you dealing with advancing technology, but also an industry that never ceases to change. Learning to adapt and utilizing current trends are the only ways to ensure success. Consider the following to determine the most effective methods for getting your name into the community.

What Are the Top Marketing Trends in Real Estate?

1. Online Home Valuations

Website tools are available that allow homeowners to see how much their property is worth. All they have to do is plug in a few numbers and the results will appear in a matter of minutes. This convenience could cause them to reach out for additional insight and learn how to attract potential buyers.

2. Virtual Home Tours

Seeing a home in its entirety is a top-selling point for buyers. It allows them to visualize how their family would fit in the space and determine if it could work for their needs. Simplify the process by posting a virtual walkthrough on your website. Talk up the benefits and keep the content short to encourage further inquiries.

3. Social Media Engagement

A large portion of the population is on social media, including Facebook, Twitter, and Instagram. With current advertisements based upon location and interest, creating a business account could lead to your name appearing on their feed. Create posts about the areas that you cover and encourage engagement by asking questions that require a response.

4. Community Involvement

Meeting people directly shows you value relationships and can help you earn their trust. Keep an eye out for community events, such as charity walks, festivals, and campaigns. Participate where possible and secure a booth where you can hand out business cards and engage with the public.

5. Local Influencer

Whether they’re a celebrity or a local official, having a local influencer promote your brand could cause an increase in leads. Perform a little research on the area before reaching out. Schedule an in-person meeting to introduce yourself and determine the best way to proceed.

If you’re looking to join a real estate team, reach out to EXIT Realty Great Plains. While based in Sioux Falls, SD, these professionals manage home selling throughout Southern Minnesota, Eastern South Dakota, and Northern Iowa. Their real estate agents keep up with the latest industry trends and undergo continuous learning through office workshops, special speakers, and national training. You can learn more about their careers by visiting their website or call (651) 505-3570 to set up an interview.