No matter how attentive your service is or how delicious your meals are, most restaurants cannot thrive on word of mouth alone. The ability to attract locals and passersby is just as essential for ensuring a booming business. The best way to do that is by installing custom signs, as the guide below explains.
How Custom Signs Can Boost Your Restaurant Business
1. Increase Visibility
Signs make your restaurant easy to find by drawing attention to it. Not only will this help people who were already planning on going to your establishment locate it more easily, but it can also entice those who are in the area on other business. A custom lighted sign can be especially eye-catching after dark.
2. Instantly Conveys a Short & Simple Message
Commercial signs give potential customers instant information about your restaurant. To be most effective, the message must be short and simple since the public's eyes will likely pass over the area quickly and too much text is hard to absorb. Include your business name and the most important items you offer, as well as a phone number for those who want to order carryout or delivery.
3. Promotes Your Brand
Commercial signs can also highlight the feel of your business. For example, you can include your logo since this provides a quick, visual symbol of your establishment that customers will remember and associate with their dining experience with you. Studies have shown that people’s ability to remember images far exceeds their ability to remember words.
4. States COVID-19 Status
Customers want to know how restaurants are operating amidst the COVID-19 crisis. A custom sign will not only make it clear that you are open for business but can also convey relevant information, including revised hours and rules for entry, such as if a mask will be required. You can also use a sign to let customers know about the specific precautions your restaurant is taking in the kitchen and elsewhere.
If you’re looking to create a commercial sign for your restaurant, get in touch with Marvel Custom Signs. Serving Littleton, Highlands Ranch, Morrison, and Lakewood, CO, this company’s experienced graphic designers will work with you to create the best custom signs for your business. They offer a wide range of quality signage options, including banners, wall graphics, floor decals, LED signs, vehicle wraps, and window lettering. Visit their website to take a look at their past projects, and call (303) 537-5659 to set up a free consultation.