Text messaging is one of the top forms of communication for today’s consumers. As such, it can be an effective way for businesses to stay in touch and share quick messages. Whether you’re using an SMS service to send out marketing messages or reaching out to top clients individually, here’s some advice for business texting.

Do:

Get permission first.

Businesses are required to get permission from customers before adding them to lists where they’re regularly sent text or email messages. Once customers opt-in to receive texts, have them confirm with a quick text to your business number. Even if you’re just texting individuals who you met at a networking event, ask for permission first so that they know to expect your messages.

Include calls to action.

Every text should have a specific purpose. You might share a current sale or a new product, but you should always make it clear to customers exactly why you’re texting them. Share a link or a clear call to action at the end of each message so that the next steps are easy for them.

Don’t:

Share lengthy messages.

SMS is meant for short messages. If you need to explain a deal or a new product in detail, emails or phone calls are likely to be more effective. Read each message before sending it to make sure it’s clear and can be read in just a few seconds.

Forget the details.

If you send messages without context, your customers may get confused. With each message, make it clear who you are in case they don’t have your number saved. You should also include easy “STOP” and “HELP” options for those who may want to opt-out or ask additional questions.

If you’re interested in using text messaging for your small business, contact 1stPoint Communications in Atlantic City, NJ. Serving companies around the country, they provide a variety of telecommunications services, including internet access, VoIP phone systems, video conferencing, web hosting, and SMS messaging. With an extensive domestic network and state-of-the-art equipment, the company is constantly innovating to give customers the most efficient solutions possible. Visit their website to learn more about their SMS offerings, or call (212) 884-4400 to speak with a representative.