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As a business owner, you’re always on the lookout for ways to connect with new clientele and build lasting relationships with existing customers. However, you may have yet to try appreciation cards. If you’ve never used stationery to express your gratitude to customers, consider the following three advantages.

3 Benefits of Mailing Appreciation Cards to Clients

1. Stand Out From the Crowd

These days, most businesses reach out to customers through email, offering quick discounts or “special” announcements on a daily basis. When mail is sent out, its impersonal, mass-produced, and doesn’t address clients by name. When you take the time to sit down and pen a one-of-a-kind message yourself, it will instantly stand out from the competition.

2. Start Building a Relationship

stationeryPerhaps your most recent customer stopped by your website for an end-of-year gift for their child’s teacher. If they don’t save your site to their bookmarks, or if they don’t have an essential need for your products, they might not return. But when they receive a handwritten appreciation card in the mail, they’ll realize just how much their purchase meant to your company. Combined with providing your store’s contact information or website, this will greatly increase the risk of them returning and becoming a loyal customer.

3. Generate Praise

When someone is touched by a gesture, such as a handwritten note, they have the urge to share that positive feeling with their loved ones. For example, that recent customer might be so surprised by your appreciation card that they talk to their sister about their new favorite boutique. They might snap a photo of the card and post it on their Instagram stories, tagging your business.

Instantly, your one small deed has been shared with all of that customer’s followers. That might be all you need to lead them to your site or store, creating a chain reaction that expands your audience.

 

If you’re interested in writing appreciation notes to your customers, you’ll first need the perfect stationery. To find custom paper and cards, turn to Curio Press of St. Louis, MO. Run by designer Alexis Austin, this company crafts affordable stationery for nationwide clients from their local studio. Start browsing your options online today and “make life noteworthy.” Call (314) 499-6866 with questions.

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