The goal of nearly every store owner is to boost sales and maximize profits. However, the current layout of your retail space may mean you are leaving money on the table. Below are some remodeling tips to help you boost your store's sales potential.

3 Ways to Increase Sales by Remodeling Your Retail Space

1. Customize Your Lighting

Lights have a profound effect on consumer behavior, and you can take advantage of that by customizing your fixtures. For instance, use spotlights to draw attention to high-value items and special bargains.

Choose warm lights—particularly ones with orange and reddish hues—to create an intimate, inviting atmosphere and encourage customers to linger. Cooler lights make areas feel larger, so if you have a cramped retail space, give the illusion that the store is open and spacious by choosing lights that give off bluish hues.

2. Create a Path

Guide your customers along a pathway that traverses the entire store. You have various options, including grid and loop layouts, which encourage buyers to spend more time in your store and thereby place more items in their baskets.

The more of your wares they see, the more items they will realize they want or need, and the less likely they are to simply beeline in and out of the store with a single item.

3. Engage the Senses

You can boost sales by communicating with buyers through all of their senses. For instance, grocery stores know that the scent of baking bread, pie, and other aromas can stimulate hunger in their guests and get them to buy more. The same is true of free food samples.

You can put buyers in the mood for Italian food, French fashion, or other international products by installing a built-in sound system that pipes in music from the relevant country. And don't forget the power of tactile experience. Let customers try out your products while shopping. 

If you're considering remodeling your retail space to improve sales, contact Johnson Imperial Homes, an experienced residential and commercial construction company with locations in Hastings and Kearney, NE. They have served Hastings, Adams County, and the surrounding areas since 1918. They also specialize in homes, office space, and land development. Learn more about the company on their website or call (402) 461-4100 to discuss options for your retail space.