Catching a buyer’s eye in a crowded commercial area isn’t always easy, and you’ll need to take steps to ensure your property stands out. Commercial real estate is competitive, but by properly marketing your property, you’ll be able to reach your target demographic.

How to Prepare Your Commercial Property for Sale

1. Boost Curb Appeal

The building’s exterior plays a significant role in its local image. A pristine glass exterior, well-manicured lawn, and clean parking lot will create a powerful first impression on prospective buyers. Bring on a landscaping team to clean up and enhance green areas, and revitalize surfaces with window washing, repainting, and pressure-washing hardscapes.

2. Showcase the Features Your Buyer Wants

If you can identify who your prospective buyer is, you can then pitch the building's best features to them. If you're looking for a buyer that wants guaranteed income and an investment that'll begin paying off right away, highlight your existing tenants and the income you receive from them. Alternatively, if your buyer wants a historical property, feature the unique architectural designs. If there's nothing special about the property, but it's in a great location, focus instead of the amenities surrounding it.

3. Connect With a Commercial Real Estate Agent

One of the biggest mistakes in commercial real estate is trying to price a property yourself. Going too low means missing out on profits, but going too high may drive interested buyers away. A real estate agent will help you accurately price the building based on its features, similar properties on the market, and appraisal value.

The agent can also help with marketing by taking professional photos and listing the property online. They can then build a strategy on the property's strengths and use it to reach your target audience.

If you need help reaching your commercial real estate goals, contact Urban CRE, LLC in Memphis, TN. This company specializes in buying and selling warehouses, office spaces, retail space, and more, so you can trust your property in their hands. To start discussing your needs with an agent today, call (404) 210-7302.