The windows of your retail store create the first impression of your business for customers. High-quality commercial signs placed directly on the glass will maximize the space and draw in curious passersby. If you’re looking for a new marketing technique to increase sales, consider the benefits of eye-catching window graphics.

How Window Graphics Can Increase Business

1. Keep Advertising Costs to a Minimum

A vinyl graphic only requires the initial cost of production with no additional maintenance or operating fees throughout its lifespan. Many marketing techniques require monthly payments or outside consultants to be effective.

Window graphics ensure you keep expenses to a minimum. Their effects are also instantaneous. You won’t have to wait for a social media campaign or paid advertisement to start seeing more customers.

2. Bring Traffic Inside

Graphics can bring people inside immediately and encourage them to make spontaneous purchases. Promoting the latest sales and specials on your windows can encourage avid shoppers to take advantage of those deals.

This is especially helpful for retail stores located in busy strip malls or on crowded streets. Although a passerby might not be familiar with your business, an interesting window graphic can motivate them to take a look inside.

3. Emphasize Your Branding

Establishing your brand and increasing awareness can help spread the word about your company. By using the same logo, color palette, and motto throughout all business-related products, you’ll become a recognizable voice in the industry. 

If you proudly display your logo on the glass of your retail store, people will become familiar with your presence. Once you’ve established yourself in the minds of consumers, they’ll be more likely to come to you instead of a competitor.

Craven Sign Services, Inc., is the commercial sign manufacturer known for creating eye-catching and professional-grade products for the businesses of High Point, NC. Whether you need vivid window graphics or ADA-compliant signage, they can handle it all. Learn more about their services on their website, or call (336) 883-7306 to discuss your commercial sign needs.