When promoting your business, a brochure is an effective way to market. However, some advertisements attract more attention than others, so you should go to a printing company to create an eye-catching handout. Here are a few ways to make your brochures appealing and persuasive.
The Basics of Designing a Brochure
1. Write for the Readers
You may think the visual design is the most eye-catching aspect of a brochure, but the copywriting is what will convince a reader to learn more. Keep it concise and straightforward. Don’t overwhelm the reader with too much information, but include enough to make your intentions clear and prompt their curiosity. Use an attractive, readable font for the type, and have multiple people check the spelling and grammar. This makes your business appear professional and shows potential customers that you care about small details.
2. Invest in Paper Stock
Using regular printer paper and not cardstock from a professional printing company won’t attract readers. Investing in a thick, durable medium will convince customers to take your business seriously. Adding a gloss or matte coating will make your business look professional and stand out from the crowd. Also, choose the paper first when creating a brochure, as it can affect the appearance of the rest of the design. Make sure you feel each option before deciding so that you can imagine customer experience.
3. Use High-Quality Images
Finding low-resolution pictures through a search engine is not sufficient. The images must be relevant, convincing, and professional quality. Also, pay to license any photos that you use to avoid infringing a photographer’s copyright and risking a lawsuit. Select images that don’t look cliche or like stock images. Consider using photographs that you took. Personal pictures of your building or services connect more with the reader than standard ones.
If you need a printing company to help you create eye-catching brochures, contact Miller Quik Print in Onalaska, WI. This family-owned business has been serving the La Crosse, Holmen, Winona, Alma, and Viroqua areas for over 25 years. They can perform any printing job promptly for an affordable price. For more information on their services, visit them online. Call (608) 781-9465 to discuss your project with a representative.