While having a great product or service to sell is an important part of ensuring your company’s success, how you promote your product can affect continued sales. Circulating promotional items, such as brochures and newsletters that exhibit excellent copywriting, is an effective way to boost your business. The writing should be clear, concise, and engaging to catch the attention of potential customers. Here are three tips to consider to get you started.

3 Tips to Improve Promotional Copy

1. Speak to Your Audience

Make sure you know who your target demographic is. Although your company should have its own brand, voice, and culture, the promotional copy needs to resonate with your customers. Research popular language trends and slang used by your targeted age group and location. Integrate that language into your copy to form a genuine connection.

When the wording in your promotional items is specific, it will give potential customers an idea of how your product or service can benefit them. If you’re selling a skincare product, mention how many days it takes for customers to see results instead of simply listing the product’s benefits. 

2. Keep Your Message Short 

While online promotional mediums such as Facebook® and Twitter® have character limits, it may be more difficult to determine how much to write in a brochure or newsletter. The most effective copy is short and concise. Customers should be able to understand the main idea of your article or blurb within a few seconds of reading it. To find out what copy length your customer base responds best to, experiment with different word counts. 

3. Uphold Urgency

After reading your company’s promotional copy, customers should be eager to learn more. A call to action is a sentence that prompts the reader to take urgent action. Including a sentence stating that a special sale ends the next day can be an effective way to drive customers to make quick purchasing decisions. 

If you are in need of promotional items for your business, contact Great Originals in Anchorage, AK. With over 20 years of experience, this family-owned business provides quick and reliable printing services. They also offer both domestic and global shipping. For more information on how to place an order, visit their website. Call (907) 561-8922 to speak with a friendly representative.