The ease and low cost of screen printing offer an opportunity for you to promote your business with a T-shirt giveaway. While this is an excellent way to market your business, you’ll have to take the time to plan out the contest from start to finish. This overview will emphasize the most important steps in this process.

How to Successfully Launch a Custom T-Shirt Giveaway

1. Set Goals for Your Contest

In setting a goal for your giveaway, there are several factors to consider. Ultimately, you should know how many contest entries you want to receive and how many T-shirts you intend to give away. This will help you determine the budget for the giveaway because you’ll have to know how much you can afford to spend on screen printing services. Additionally, you’ll have the costs of marketing your giveaway and miscellaneous expenses, such as postage and shipping, associated with the contest.

2. Determine How Long the Contest Will Run

You will want to run the contest long enough to ensure you get enough entrants, but you don’t want to run it for so long that people will forget about it. If you have a larger social media following, you may only need to run the contest for three to five months. However, if you have a smaller following, you may need six or eight months to spread the word about the contest. 

3. Create Contest Rules 

Even though you’re just giving away promotional apparel, you’ll still have to create rules for the contest. Depending on the nature of your business, it may be necessary to set age limits. For instance, if you own a nightclub, limiting entrants to age 21 and older makes more sense.

You’ll also want to consider how long people will be eligible to enter the contest, so don’t forget the deadline. Any additional factors, such as setting up the methods for entering the contest (online, postal mail, etc.), should also be included in the contest rules.

4. Promote Your Contest

Once you receive your customized T-shirts from the screen printing service, you’ll be ready to start marketing your giveaway. Since most contests of this type allow people to enter by retweeting or sharing the original post, be sure you create a post that clearly describes the rules. Make the post or tweet public and be sure to use relevant hashtags that promote the giveaway. While your primary marketing efforts should be concentrated on the social media sites you use, you can gain momentum for your campaign by using paid marketing opportunities. 

Using a screen printing service provides you with an easy and inexpensive way of getting promotional clothing and accessories to help market your business. Kenjo, Inc. is based in Honolulu, HI, and has been providing custom embroidery services since 1987. They use the most state-of-the-art equipment to create professional-quality apparel and other promotional products. You can contact them online or by calling (808) 841-8282.