Whether you plan on opening a real estate franchise or simply want more agents in your current office, there are numerous ways to attract talent. Painting your company in a positive light attracts skilled professionals. Here, review tips for finding agents to join your team.

How to Recruit Talented Real Estate Agents

1. Define Your Company Culture

Sit down with your current team to draft a clear, concise definition of your mission and goals. Focus on offerings that set you apart from the competition, such as continuing education courses and seminars on the latest industry technologies and trends.

You can also add videos and agent testimonials to your website to tell your firm’s story. Show how the staff supports each other and learns together.

2. Take Advantage of Networking Events

Visit your local Chamber of Commerce’s website for scheduling information on networking events. Seasoned and promising real estate agents often attend these.

Alternatively, host your own gatherings. Happy hours at local pubs help professionals feel relaxed and open to discussing new opportunities. You may identify people you’d like to interview when you learn why someone got into real estate and what about the industry inspires them.

3. Manage Your Online Presence

Impress potential team members with your agency’s website and online profiles. Provide informative, engaging content that improves your credibility and visibility, such as blog posts on industry trends.

Also, ensure any listings on your site pop with clear, compelling images, virtual tours, and well-written descriptions. Working with a marketing agency may help improve your ranking on search engines so agents looking for firms find you first.

4. Offer Incentives

Show why working for your real estate firm is a profitable long-term investment. Provide incentives that go beyond the standard bonuses, such as a generous benefits package and unlimited days off. Make it clear that your company values its real estate agents and continually takes steps to show appreciation and demonstrate trust. 

EXIT Realty Upper Midwest offers real estate agents the benefits of working with a full-service company, including free training and shared revenue. They have franchises throughout Iowa, North and South Dakota, Minnesota, Wisconsin, and Illinois. If you’re interested in opening an office, call (651) 505-3570 to get started. Learn more about franchising opportunities on their website, or follow their Facebook page for news and industry tips.