With fitness facilities and yoga studios opening up all over the country, making your gym stand out from the crowd is more important than ever. Well-maintained equipment and creating the right environment are essential components of success, but your digital marketing campaign will be the main factor that interests people enough to get them into your gym. Below are a few tips for harnessing the power of social media and building your online presence.

How to Promote Your Gym Through Social Media

1. Create Valuable Content

Attracting new customers and converting followers into members means creating valuable content that people will want to share. Depending on your brand identity, this could mean creating funny fitness content, posting polls, and giving out diet and workout tips to help people reach their goals.

2. Share Workout Videos

Videos of your members working out let your audience see what goes on in the gym and can motivate them to sign up. Posting patrons setting personal records or meeting their goals or clients pushing themselves can show that your gym is an environment that produces results. Just be sure to get your members’ permission before posting videos or images of them online.

3. Boost Your Audience

Building a sense of community is the key to spurring online engagement. While posting deals, tips, and other content is important, sharing the achievements and stories of your audience will generate excitement and make followers feel like they have a stake in your success.

4. Follow Industry Trends

Jumping in on trends like Transformation Tuesday gives you a way to generate content and build your audience easily. Having current clients or members of your staff participate in workout challenges is also a great way to create instantly shareable and engaging content.

5. Use Social Media to Generate Leads

Giving away something of value is a proven technique for using social media to power other aspects of your digital marketing strategy. Offer your social media followers a free e-book, recipes, or video series in exchange for signing up for your newsletter. Email marketing can be much more effective than social media advertising, so building a solid list can help boost your conversions.

 

With state-of-the-art technology and a proven digital marketing approach, Big Raven Media is dedicated to helping fitness centers, gyms, and yoga studios throughout the Minneapolis area achieve success. Their team provides expert advice and daily analytics, which they use to create effective marketing programs that deliver results. Visit their website for more on their broad array of digital marketing services, or call  (612) 567-3750 to speak to a member of their team today.