No matter what type of business you have, participating in a trade show is an excellent way to promote it. By setting up a booth with signs drawing people toward you, you will generate interest and build relationships. To make the most of your time and space at a trade show, below are a few insightful suggestions. 

5 Tips for Advertising Your Business at a Trade Show 

1. Have a Plan 

First, look for trade shows that focus on your industry or target demographic, and register for a space there as soon as possible. After that, write down measurable goals, such as the number of sales you want to make or how many new names, phone numbers, and email addresses you want to gather. Announce your participation in your newsletters, blogs, social media accounts, and website. 

2. Create Signage 

To draw attendees toward your booth, work with a graphic designer to make stunning signs and banners. They should display your logo and brand prominently. While you don’t want to clutter them with excessive images or wording, include a sentence or two about your company’s motto, philosophy, or goal. If there’s space, insert a photograph of your newest or best-selling product. 

3. Be Prepared 

Print plenty of informational brochures and business cards that you can give to the trade show attendees, along with signs or boards that describe your products and services. Make sure they’re visually appealing and informative, yet succinct. Keep free promotional and demonstrational products on hand as well, such as shirts or tote bags. Also, prepare a few short speeches that you and your employees can memorize to answer attendees’ questions.

4. Encourage Participation 

It’s easier to keep the attention and interest of attendees if you give them something to do. Consider holding a raffle, contest, or game revolving around your business. Present promotional giveaways as prizes, such as a free service or product. Also, make surveys available to find out more about what potential customers want from a business like yours. 

5. Gather Information 

Since you want to build on the relationships you create at the trade show, invite attendees to provide their names and contact information in surveys or forms. You could also ask about their social media profiles so that you can expand your business network. This also opens up an opportunity to connect with them professionally, especially if they run a business that complements yours.

To dazzle trade show attendees with high-quality signs, contact Fay & Sons Signs. Located in Columbia, MO, they are one of the most skilled and reliable sign shops in the area, thanks to their state-of-the-art machinery and expert graphic designers. In addition to helping you advertise your business at a trade show, they can produce commercial vehicle decals and storefront signs, as well. For an estimate on your project, call (573) 449-6769. Visit the website for more information about their services.