Living in today’s digital age, real estate agents must take advantage of all the technological tools available to assist in reaching their goals. This is especially true when it comes to marketing a listing. Modern buyers consistently turn to the internet to get their first impression of a home, so it’s important to make sure properties are represented in the best possible light through photos. In turn, virtual staging has become a popular industry trend as an alternative to traditional methods. Here’s a closer look at this service and how it can help increase sale success.

A Guide to Virtual Staging

How It Works

Like traditional staging, real estate agents use virtual staging to decorate properties and highlight their best features in an effort to make them more appealing to buyers. Typically, it’s recommended for vacant homes and those with outdated furniture.

Instead of spending time and money purchasing new furnishings to place inside a listing, agents can have a digital stager fill the rooms with couches, beds, tables, chairs, plants, rugs, and a variety of other furniture and decor using a computer and 3D software. The result is a series of high-resolution, realistic images that are posted online to draw buyer interest.

How It Can Help Secure a Sale

Virtual staging technology has proven effective at helping real estate agents attract serious buyers. It allows potential homeowners to visualize how a listing could look when it’s lived in and gives them an emotional connection to the property.

Unoccupied listings tend to sit on the market for longer periods of time because buyers find it challenging to imagine the full potential of a home that has bare walls and empty rooms. Properties that don’t utilize staging are commonly passed over in online searches.

Agents can also use virtual staging for clients still living in their home while it’s on the market. This makes it easy to spruce up a property without inconveniencing the sellers.

To advance your career as a real estate agent, you need access to a variety of resources like virtual staging. When you partner with EXIT Realty Upper Midwest, you’ll benefit from having the support and mentorship of seasoned industry experts who will help you stay ahead of the competition. With offices in North and South Dakota, Iowa, Minnesota, Wisconsin, and Illinois, the opportunities to take your professional life to the next level are in abundance. Call (651) 505-3570 to learn about current job openings or visit their website for more information on the technological tools they offer.