Advances in technology have changed the way people search for information and conduct business all over the world, including buying or selling a home. As a real estate agent, embracing new technology can help you improve productivity, increase leads, and grow your business. Here are three modern tools that will help your new career blossom. 

3 Types of Tech Every Real Estate Agent Should Use

1. A High-Quality Website

Unlike the days when a simple bio page on your broker's website was enough of a selling point, an agent in today’s market needs a high-quality website to help them make an impact online. Whether using your agency’s IT resources to attain a site or an online platform that lets you put it together on your own, be sure to emphasize high-res photos and a simple, eye-catching layout.

Strive for that perfect balance between too much and not enough content on the site. In a web-based world, potential clients want as much information as they can find before they agree to give you their business, but they don’t want to get bogged down while browsing. For this reason, establishing a strong web presence with positive reviews, links to your current listings, a contact page, and information about yourself will help you stand out from the competition. 

2. Social Media

Word of mouth is one of the most valuable marketing tools in an agent’s toolkit, and creating a strong social media presence gives your satisfied clients a venue to not only discuss working with you but also an easy way to share your information online.

While your website is how your clients find you, social media is where they can actively engage with you. Hold your followers' attention by posting relevant, shareable content with a strong call to action, such as a link to your website, your mailing list, or your contact information.

3. Customer Relationship Management (CRM) Software 

CRM tools are vital to the success of all real estate agents. Not only do they help you track your clients through the buying and selling process, but they also record your lead sources so you can see which marketing efforts are paying off and where to refocus your attention.

In real estate, the relationships you build with your clients are the keys to success. CRM tools help you manage current and past clients and leads, allowing you to develop a strong rapport with your client base. This will help with retention as well as referrals. 

If you're looking to grow in the real estate industry, contact EXIT Realty Midwest to learn more about career opportunities. As the fastest-growing real estate firm in Iowa and many parts of the Midwest, they pride themselves on their dedication to providing high-quality service to their clients and their agents by utilizing the latest technologies to help them meet their business goals online and in the real world. Call (651) 505-3570 today to speak with a team member or visit their website to learn more about an exciting new career path.