In order to carve out a successful career in real estate, you must first master the art of communication. The best agents strike the perfect balance between personable and professional. Buying or selling a home is, after all, an inherently personal decision, but clients still need seasoned advice from knowledgeable professionals in order to close the deal. If you want to pursue an exciting career in this industry, here are a few tips to hone your communication skills. 

3 Communication Tips for Real Estate Agents 

1. Listen to Your Clients’ Needs

The best agents practice active listening when conversing with their clients. Unless you need to take notes when meeting in person, put down your phone or tablet and maintain eye contact during the discussion.

Giving clients your full attention will not only show that you care but will also make it easier to comprehend what they’re saying. This, in turn, will allow you to better identify their needs and address their concerns. 

2. Follow Up for Specifics 

If you’re working with a buyer who says they want five bedrooms, confirm that they actually need five bedrooms. In reality, they may need four bedrooms and an office, and they may want the master suite on the ground floor so an aging parent can move in some day.

In such a scenario, you’re unlikely to find precisely what the buyer needs just by searching for five-bedroom homes. Whenever a client states a preference, ask follow-up questions to ensure you know precisely what they’re envisioning. 

Keep in mind, however, that some clients may not actually know what they want until they see it. This is where your professional expertise and intuition will come into play. 

3. Adjust Your Approach as Needed 

Most real estate agents prefer to handle virtually all communications in writing—either via email or text message—to minimize misunderstandings. Some clients may want to speak with you over the phone, however, when an issue arises.

If you’re working with a buyer, you’ll inevitably have to spend a lot of time in person together touring prospective homes. Whenever you take on a new client, ask which forms of communication they’re most comfortable with, and tailor your approach to meet those preferences whenever possible. 

Once you feel comfortable communicating with clients, turn to EXIT Realty Upper Midwest to take your career to the next level. The fastest-growing real estate company in Iowa and many parts of the Midwest, this firm can help you launch your career or set up a successful franchise that includes protected territory and a stream of residual income. To learn more about their thriving business model, visit their website or call (651) 505-3570 today.