Eco-friendly or “green” homes are increasingly sought by today’s prospective homeowners. Many buyers are eager to minimize their environmental footprint in every way possible, so leveraging earth-friendly features is an excellent way for real estate agents to increase the attractiveness of their listings. Here are a few simple strategies for maximizing the impact of a property’s sustainable features.

3 Tips for Getting a Green Home Sold

1. Identify Green Features

Today, the potential for eco-friendliness spans far and wide in residential settings. From roofing with reflective properties to Energy Star® appliances and water-saving bathroom fixtures, there’s no shortage of ways to benefit the environment. As you assess your client’s property, take note of any green features which can be highlighted in their real estate listing, including those found in both the interior and exterior.

2. Put It Into Dollar Terms

Many prospective homeowners are drawn to real estate with eco-friendly properties simply because it allows them to take an active role in preserving the environment. However, tangible dollar savings can also be a compelling selling point.

Beyond the environmentally conscious aspect of the home, you can also put potential savings into dollar figures. For instance, reducing energy consumption with Energy Star features can help homeowners save 20% or more on utilities.

3. Showcase Health Advantages

An important yet frequently overlooked aspect of green homes is that they also tend to offer added health benefits. When the sellers have selected eco-friendly materials, such as carpeting, paints, and other features that are free of volatile organic compounds (VOCs), it works in the favor of the environment and anyone who resides in the home.

VOCs are emitted by certain building materials and not only have a detrimental effect on the environment but can also cause both short- and long-term health issues in people. Thus, properties with VOC-free materials may be especially attractive to health-conscious buyers or those with young children.

If you’re interested in running a rewarding real estate business, turn to EXIT Realty Upper Midwest to get started. As the fastest-growing agency in Iowa and many parts of the Midwest, their team offers exciting franchising opportunities along with the system and tools needed to help both prospective and experienced agents thrive. Find out more about franchises on their website or find out more about taking your career to the next level by calling (651) 505-3570.