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A seasoned Realtor® will tell you that real estate isn't for the faint of heart, but if you have the dedication and enthusiasm, it can be a rewarding and lucrative career. Building a business means being dedicated to new horizons of technology and upholding tried and true values. Whether you're looking to start a brokerage or grow your current business, here are a few best practices to help build value. 

How to Grow Your Real Estate Business

1. Practice Honesty & Integrity

Real estate is a competitive industry, but as a broker, your reputation for excellence is what brings people through your door. When hiring Realtors, look for like-minded individuals who share your belief in providing honest and reliable service with an emphasis on integrity. Not only will this make your brokerage appealing to top-notch agents, but you’ll also have an easier time connecting with clients.

2. Get a CRM System

Customer relationship management (CRM) systems are an integral part of a successful real estate brokerage. Not only do they help you better organize your contacts, but they also facilitate actionable insights from the data.

RealtorWith a CRM, you can walk prospective clients through nurture campaigns based on lead source, or you can automate the entire transaction process, saving you time—especially when spread among numerous clients. CRM systems also offer valuable back-end tools, such as automated onboarding drips that help you effectively manage new team members.

3. Email Your Leads

If you're able to track your leads using a CRM, consider engaging with them through personalized emails. Provide links to listings that match their search criteria or provide valuable market insights, including percentage rates, housing prices, and recent sales in their area.

Emailing your leads—especially those who have yet to commit to working with you—is an excellent way to demonstrate your knowledge of the industry as well as your desire to provide quality service. It also keeps your name at the top of their inbox so that when they decide on an agent, your brokerage is at the front of the line.

 

Develop a strong and valuable real estate brokerage by partnering with EXIT Realty Upper Midwest. As one of the upper Midwest's fastest-growing real estate firms, they offer exciting franchising opportunities and take pride in putting their agents first by providing training and growth opportunities, shared revenue, and cash residuals. Contact them today at (651) 505-3570 to learn more about your future franchise or visit their website for information on how the Realtor team can help you.

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