COVID-19 is causing dramatic changes in the ways people live, work, and connect. During this time of economic uncertainty, your business's digital marketing strategies play an essential role in weathering the current challenges. Below, learn about a few ways that digital marketing can benefit your business and minimize the economic toll of COVID-19.

3 Ways to Use Digital Marketing During COVID-19

1. Attract New Customers & Retain Current Ones

People will shop for products and services they need. During social distancing, this is happening online. Even if customers' purse-strings are tight at present, they may be keeping their eyes open for purchases to make in the future.

Digital marketing strategies can help make a business more memorable to prospective customers. Creating online content also reminds current customers of your business and its products or services.

2. Build Trust

Focus current marketing efforts on the fact that you care about your customers and their well-being. This builds trust, and customers will appreciate and remember that you are there for them. Channel your marketing efforts into highlighting how your product or service can be helpful during this period and the steps you're taking to protect customers and workers.

3. Rethink Your Strategy

With more people staying at home, you'll need to reach your audience exclusively through digital means. This should inspire you to rethink your marketing plan. Redirect attention and resources to digital marketing like online ads, blog posts, and social media engagement. These approaches can be extremely effective at reaching the right people. The digital strategies you choose now could become a routine part of business moving forward—and expand your customer base in exciting, sustainable ways.

When you need assistance designing a digital marketing action plan, IDU Creative is here to help. Since 1997, this marketing agency in Rochester, NY, has been working with clients across the globe. They offer graphic and web design services, branding solutions, logo design, and consulting. Call (585) 248-5229 or visit their website to schedule a consultation.