You’ve put a lot of hard work into building up your real estate business. Starting a brokerage will allow you to delegate some of these daily responsibilities to new agents, so you can focus on the big picture goals that will ensure your company’s success. To attract the top agents to your brokerage, however, you must have what they’re looking for. Here’s a closer look at how to appeal to the best.

What Do Agents Look for in a Real Estate Brokerage?

1. Fair Commission Splits

In the end, the commission split you offer new agents should come down to the available market and the resources you supply. If you’re charging a desk or office fee, consider a higher 30/70 or 20/80—if not 100% compensation—split, as you already receive a payment from your agents whether they make a sale or not. However, if you have agents working for you and other brokerages, a lower 40/60 or 50/50 split is probably more suitable to cover your overhead.

2. Positive Internet Presence

Knowing how to optimize the internet is a must in today’s modern real estate world. Agents want to be successful, and they’ll immediately seek out your website, social media activity, and online reviews to see what kind of presence you have online. Make sure they find a professional-looking website that presents any agents you’ve already hired as well as links back to their personal sites.

3. Ongoing Training

With ever-changing technology and client demands, new and experienced agents will require ongoing training during their time at your brokerage. You’ll need a structure for welcoming agents in the door so they understand how you like to run things. New agents will most likely have to be taught how to evaluate and list properties and put together contracts. 

There’s also the evolving technology that affects how homes are constructed, bought, and sold. Providing your agents with the means for staying on top of these changes increases their success and your own.

If you want to grow your real estate business, turn to EXIT Realty Upper Midwest. They are currently one of the fastest-growing real estate organizations in Iowa, Wisconsin, Illinois, Iowa, the Dakota, and other areas of the Midwest, with over 70 offices and 1,000 agents located in the region. All offices are locally owned and guaranteed a protected territory. Their unique business formula also ensures every agent is thoroughly oriented and trained by leading industry professionals. Learn more about their franchise opportunities by visiting their website or calling (651) 505-3570 today.