If you run a bakery, coffee shop, or bistro, you should use commercial refrigeration equipment, like a chilled display case, to present your baked goods to customers. Showing off your pastries, bread, and other baked treats in a beautiful arrangement will entice people to buy them. If you aren’t sure how to make them look appealing, use this guide to help you get started.

How to Create an Eye-Catching Baked Goods Arrangement

1. Use Labels

Labeling your baked goods ensures customers know what they’re ordering. The labels will also add a bit of pizzazz to the display, as you can create them from patterned paper and use colorful, flourishing fonts. Print one label first to test its size and visibility in the case, then print the rest of it if it looks OK.

2. Make Them Look Appealing

Only place fresh goods in the display case, as items that look old, stale, or wilted will turn off customers. Certain treats, like cake slices, should be placed on a dish alone so that they’re prominently displayed. Other goods, such as muffins and scones, can be arranged in attractive baskets.

3. Highlight the Ingredients

If you have space to spare, display a few ingredients next to their designated pastry. Opt for ingredients that signal high-quality and craftsmanship, like fresh sprigs of herbs or a jar of housemade honey. Your customers will be pleased to see that you prioritize freshness and quality, using only the best ingredients.

4. Add Lights

Illuminate your arrangement to draw the eye of passersby or customers who recently walked through the door. If your display case doesn’t have built-in lights, invest in a piece that does. Keeping your goods well-lit ensures customers can see their options and emphasize the treats’ craftsmanship and delicious appeal.

If you’re looking for new, sleek display cases to show off your goods, contact the team at Refrigeration & Food Equipment in Anchorage, AK. This retailer has provided business owners with high-quality commercial refrigeration equipment since 1964. Once you’ve installed your new investment, they’ll help you care for it by performing routine maintenance and repairs. For more information about their inventory of commercial refrigeration equipment, visit the website or call (907) 248-2525.