Business networking allows you to make professional contacts that can help you climb the career ladder in your community. When circumstances like a public health emergency require people to stay home, you may miss opportunities like conferences and after-work networking events. Luckily, there are still ways to stay connected. Find out how you can tap into modern technologies to stay visible and establish a rapport with colleagues and clients alike.

How to Network Virtually as a Business Owner

1. Tap Into Your Existing Network

You likely already have many valuable contacts in your professional sphere. Seize the opportunity to touch base. You can schedule a simple video call to catch up.

This is also an opportunity to ask for a referral or inquire about possible work if you feel the time is right. Alternatively, you can ask about third-party introductions, turning your catch-up session into a virtual business networking event.

2. Participate in the Conversation

While in-person meetings may be largely put on hold for the time being, there are still virtual events going on that you can check out. For example, Microsoft's annual “Build” event for developers is going to be virtual in 2020. Seek similar opportunities in your field.

You can also diversify your network by reaching out to people on platforms like LinkedIn. In challenging times, it's even more natural to ask for external points of view on hurdles facing your industry. Don’t be shy about approaching strangers whose skill sets and expertise are of interest. 

3. Create Quality Content

You can also spark the conversation by creating quality content of your own. Turn to social media to share relevant, useful information. Likes and shares will boost visibility, and you may attract new clients who will turn to your services down the line.

Say you're a party planner. You can create a blog post—and share it on Facebook—with tips on how to celebrate occasions like birthdays safely at home when social distancing is required. Even if readers can’t use your services now, they will keep you in mind.

South Fulton Chamber of Commerce Inc of Union City, GA, has been helping area business owners succeed for nearly 70 years. They regularly provide resources to support local businesses, from offering free promotional emails to advertising business networking events. Their members include small businesses, major corporations, government agencies, and nonprofits. Discover the benefits online and call (770) 964-1984 to speak to a representative about becoming a member today.