Bringing a new food product to market requires a lot of work. Not only do you need to understand your target audience and how to market to them, but you must also figure out logistical issues like distribution, cold storage, and FDA regulations. Here are a few important elements you’ll need to consider for a successful launch.

A Guide to Introducing a New Food Product

1. FDA Requirements

Different FDA regulations exist for each food category. For example, products that require cold storage need to be kept at a set temperature for distribution. Food manufacturers are also subject to rules regarding cleanliness, package labeling, and record keeping. Carefully review all regulations related to your food niche to avoid compliance issues later on.

2. Distribution

Getting your products out to stores is essential, as many people prefer in-store grocery shopping to e-commerce. A public warehouse can serve as a distribution hub for your products in a particular area, allowing you to store food without taking up precious space at your own facility.

Be aware of your target audience’s preferences when deciding on distribution partners — what sells at a bulk club store isn’t the same as what is popular at a gas station.

3. Shelf Life Optimization

Testing the shelf life of your products and ensuring that they are properly stored and transported will ensure a positive experience when customers open the package. Consider solutions like preservatives, moisture control, and alternate ingredients to increase shelf life.

Be mindful of distribution factors as well. For example, cold storage needs should be communicated to everyone involved in the distribution process so that food items are properly protected up to the time a customer puts them in their cart.

If you need cold storage for your food products, contact EuroFreezer Cold Storage in Hialeah, FL. With 14,000 square feet of refrigerated space and a convenient location to serve the Miami and Fort Lauderdale areas, their team caters to the needs of both big corporations and smaller companies. To learn more about their commercial food storage services or to request a free consultation, call (305) 392-5555.