Most people have their cellphones with them at all times, and text messaging has become one of the most popular ways to communicate. Because of this, SMS may be the key to boosting your sales. Here are some ways to incorporate it into your marketing.

How to Use SMS for Business

1. Create Subscriber Lists

Engaging with customers is a key step in retaining their business. Setting up SMS gives you an easy way to build a subscriber list to contact with promotions, special discount codes, or even updates to products and services.

Since the messages are on their phones, they’re received quickly and are short and to the point, making it easier to digest the information. You can also set up keywords so that customers can text back for specific deals.

2. Build Interest

Interest equals leads, which hopefully turn into sales. Since people rely so heavily on texting for their communication, you can set up a click-to-text feature on your website that allows potential customers to text you instead of emailing, calling, or submitting a form.

3. Engage Personally

Customers want to feel as if they have a relationship with your business, and SMS makes this achievable. Texting feels more personal than receiving automated emails. Set up your communication to include customer names and specific details that will feel as if you’re engaging in a conversation instead of trying to sell a product.

4. Follow Up With Ease

People are more likely to open and read a text than pick up a call or open a sales email. Because of this, following up with leads and past customers is easier since you are more likely to get their attention. If they contact you first via SMS, you can answer their requests quickly and efficiently, which means they’re getting what they need faster than waiting on hold or for you to call them back.

5. Get More Reviews

Many consumers rely on reviews when choosing to work with different businesses. Having positive feedback online from previous customers will make potential leads more likely to contact you.

A survey or a request for a review is more likely to be opened and completed when sent via SMS. Doing this right after a customer receives service will also ensure you get the reviews you need quickly.

If you want to incorporate SMS into your marketing plan, 1stPoint Communications in Piscataway, NJ, will help you get started. They provide customers in Atlantic City and nationwide with web hosting, VoIP, and video conferencing solutions. To discuss your options, call (212) 884-4400, or visit them online to learn more about their services.