If you have a restaurant on wheels, your truck is more than a base of operations; it’s also a marketing platform. A vehicle wrap and professionally designed logo give food entrepreneurs an advertising edge, helping them connect with customers and achieve sales targets. Whether you plan to offer fresh and organic lunchtime food or tasty treats to bar-hoppers, here are a few ideas for targeting your market.
How to Get the Word Out About Your Food Truck
1. Know the Competition
After investigating the culinary scene in your area, you'll get to know your biggest competitors. To succeed, you'll need a competitive advantage. If you can't convince customers that your product and service are superior to the food trucks already in operation, your chances for success may be limited.
2. Define Your Niche
If the food truck landscape in your area is rife with vendors who excel at serving Mexican street food, look beyond tacos. The smart move may be to fulfill an unmet demand for fusion, vegan, or breakfast comfort food. Avoid trying to stand out in a crowded market and instead look elsewhere to showcase your abilities.
3. Identify a Target Customer
Although you can drive wherever crowds are, you should have a go-to spot where your target customers congregate. For example, you're likely to find higher demand for budget-priced gastropub favorites if you regularly park near an urban university rather than a suburban garden spot.
4. Pick a Unique & Memorable Name
The name for a food truck business should communicate your image and the food you plan to serve, but don't think exclusively in descriptive terms. Although a name should tie to the offerings on your menu, one that engages emotions will likely inspire customers to take action. The U.S. Patent and Trademark Office maintains a searchable online database of trademarks, so use it to ensure your name isn't already trademarked.
5. Design Your Logo
After you've secured a business plan, licenses, permits, financing, and a truck, the last thing you'll need is a logo to represent your brand to the world. Seek a graphic designer who can produce brand visuals that creatively communicate the name of your business. Distinctively designed logos with the flexibility to be used on everything from Instagram bios to business cards and vehicle wraps are ideal.
To get your food truck up and running, contact DTM Signs and Truck Wraps in Brooklyn, NY. They specialize in wrap advertising for cars, trucks, and fleets, producing designs and handling printing, vinyl cutting, and installation all in one place. Visit them online to see a portfolio of their truck wraps, or call (347) 312-5488 with any questions you have. Financing is also now available, so be sure to apply.