Postcards are exciting to receive in the mail, which makes them ideal for marketing purposes. The glossy photo will catch your eye right away; then you can turn it over to read a short but sweet message. That’s why many business owners are using this medium to grab the attention of their potential customers. If you’re interested in planning a postcard marketing campaign, review these tips before contacting your printing service.

How to Execute a Successful Postcard Marketing Campaign

1. Pick a Goal

First, consider the end goal of your campaign. Are you hoping to drive more customers to your website? Or are you hoping to receive calls to set up consultations? While you probably have many goals for your company, the best marketing campaigns will focus on a single mission at a time, directing customers to a specific action.

2. Define Your Customer Base

Who do you envision reading your postcard and taking the action it suggests? While a boutique children’s clothing store might be appealing to new mothers in the suburbs, a tax office might be looking for self-employed freelancers who live downtown.

With direct mail, you can easily choose your target audience based on where they live, or how many people they live with. To entice previous customers to buy again, use the mailing list you’ve compiled from your shipping data.

3. Choose a Captivating Headline

Since postcards don’t require opening, you’ll have a clear chance to grab your customers’ attention with a bold headline. Therefore, it’s important to get right to the point. For example, if you’re selling a weight loss plan, skip the specifics on diet and exercise. Instead, choose an impactful line like “Reach Your Goal Weight in Two Months” or “Tired of Treadmills? Let Us Help.”

4. Curate a Visual Experience

Your postcard should also look enticing enough to stop and read. When selecting a color palette, choose hues that echo your brand’s logo or office, or those that might speak to your audience (such as green for environmentally conscious consumers). Illustrate your point with images that show the end result—such as an individual who’s fit and happy, not unhealthy or frustrated. You want your customer to envision a brighter future thanks to your product or service, which will lead them to your website, phone number, or store.

If you’re eager to begin your postcard marketing campaign, Bestype Imaging offers pristine printing services. They serve clients throughout Manhattan from their office in Tribeca. In addition to brochures and postcards, they create high-end look books for designers, complete with binding services. You can explore their letterpress and large format offerings online. To speak with a representative about your printing service needs, call (212) 966-6886.