Your company sign will relay a core message that customers and clients will see. While many business owners give a lot of attention to a potential graphic, the font you choose is also important. This decision will help convey a mood and authority about which type of business you are. Here are a few tips on selecting the right typeface.

How to Choose a Font for a Sign

1. Make It Easy for the Viewer

Prioritize legibility to ensure passersby will see and understand what’s on the sign. Opt for a sans serif font since it has fewer frills—this will help the text appear clearer. You should also choose a font that’s generous in its spacing, as letters that are too close can be difficult to parse.

2. Complement Your Brand

Consider the vibe you want your company to project. The font style will give viewers hints about what to expect from your business before they enter the door, so be sure it reflects your overall brand. Serious and authoritative companies may want to choose a bold, thick-lettered font, while whimsical and lighthearted enterprises may prefer tall, skinny, or slanted fonts.

3. Conduct a Test Run

Type the message you’ll put on the sign to see how it’ll look in the new typeface. This will give you an idea of how well the font, as well as its style and spacing, work with your message. Make sure your mock sign has the same dimension ratio as the one you’ll order. This helps you see how big your letters are and if the style is too busy for the space. If everything looks good, you can move onto production.

If you need help creating a sign for your business, contact the team at Pacific Sign & Graphics in Honolulu, HI. These graphic designers will help you through every step of the process, from concept to creation and installation. Once you approve a design, they’ll use industry-grade digital printers to bring your vision to life. For more information about their services, visit the website or call (808) 848-1771.