Finding space to advertise your services can be challenging. Not only is every other business in town vying for attention, but they’re also taking up available advertising space. While you could contend for a spot, there’s an opportunity available within your storefront windows. The location offers many hard-to-beat advantages and will help build your clientele.

Why Should You Advertise in Storefront Windows?

1. Cost-Effective

You won’t have to add another line to the budget when utilizing current property space. These windows act as an open surface for advertising and will show passersby what the store is offering. All you have to do is gather a few materials—such as products, mannequins, or stickers—to create an attractive display.

2. Seasonal Focus

Windows provide easy access to your advertisements, allowing for last-minute changes and colorful themes that highlight different aspects of the company. Cater directly to customers’ interests by keeping up with seasonal trends and incorporating them into the display.

3. Sales Promotion

If you have discounts, post them in the window. Advertising to the immediate community will allow shoppers to pinpoint the location of the store and boost their chances of stopping in on the day of the sale. You can combine this with a few of the items that you are discounting for an excellent display.

4. Personal Touch

While using company colors and merchandise is a popular way to promote the brand, getting creative also helps you stand out. Stamp your brand on wooden crates and use them to elevate certain products within the display. Add a few potted plants along the exterior to create a welcoming appearance.

5. Helpful Information

Make your customers’ experience pleasant by providing clear directions on the windows. If there’s additional parking in the rear, say so. If the door opens inward or outward, spell it out in a decorative font. Also, include the operating hours on the windows to show when you are open for business. This will alleviate any frustrations and could ensure that they make a return trip.

If your storefront windows require an upgrade, contact Aladdin’s Glass & Screen Products Inc., in Nicholasville, KY. They have more than 25 years of experience and offer a full range of commercial glass doors and windows. Each product comes with a one-year warranty. They maintain their equipment and offer some of the most competitive pricing. Call (859) 887-4070 to request an estimate. Visit the website to learn more about their services.