Commercial signs play an important role in business marketing strategy. They announce grand openings and re-openings, the latest sales, and business hours among other important consumer information. Custom signs also provide vital assistance during COVID-19, as the viral outbreak has impacted the way many commercial enterprises do business. Here, review important ways businesses can use signs during these unprecedented times.

Ways to Utilize Commercial Signs During the Coronavirus

1. Provide Policy & Business Hour Updates

Use outdoor signs to update your customers on your business policies and hours. Offer information on how many people are allowed in your store at a time, whether you currently offer pickup and delivery services, or if you’re adjusting when and how long you are open during the week.

Signs help sidestep confusion that results in customers calling and asking the same questions repeatedly.

2. Detail Americans With Disabilities Act Compliance

Make it clear your business still complies with the American with Disabilities Act via commercial signs. For example, if you no longer use multiple entryways to promote customer wellness, let disabled consumers know you have installed a new ramp or moved a current one so they can still enter and exit your business safely.

3. Offer Personal Hygiene & Health Suggestions

Add signs to restrooms regarding personal hygiene, such as reminding guests to wash with soap and water for at least 20 seconds. You can also use signs near the front entrance to emphasize the importance of coughing into the crook of your arm, staying home if you feel ill, and wearing a mask while inside your establishment.

4. Display Directions

Give directions with business signs, such as what new routes customers should take through your store or where your new parking lot or main office is located. Floor decals work particularly well in terms of store “routes,” as they let people know where to stand in line and what direction the aisle goes, while also offering easy removal.

5. Show Gratitude

Let your customers know how much you appreciate their continued support during this challenging time with commercial signs all about giving thanks. Place them near the entrance to let both new and longtime customers know the difference their visit makes. 

Request commercial signs from Marvel Custom Signs, the Littleton, CO, business also serving Highlands Ranch, Morrison, and Lakewood. Specializing in banners, floor decals, wall graphics, LED signs, vehicle wraps, and other quality signage, this company offers free site surveys to ensure ideal sign placement and visibility. Call (303) 537-5659 today to schedule a free consultation. Visit the website gallery for inspiration.