Retailers who rely on their storefront windows to advertise their business sometimes overlook a vital part of their display— the lighting. Without the proper lighting and an appealing design, storefront windows can go unnoticed by busy passersby. By using these tips, you can make your display outshine the competition.

Do:

Keep lights on during the day.

Your storefront windows only have a few seconds to capture someone’s attention, and if there’s not enough light behind the displays, the glass will reflect daylight and produce a mirror effect. Potential customers will not see your merchandise on display because of this glare. 

Create a flexible lighting system.

Track lighting is a popular choice for window displays because it allows users to move lights as needed. If you want to spotlight a particular mannequin one day and another the next, you can do so with ease. Keep in mind that moving your lights is often easier than moving multiple pieces on display.

Don’t:

Install lights that shine straight down.

Vertical lighting is ideal, but you don’t want to shine a light straight down on a mannequin’s head. Lights should be adjustable so that walls and other flat surfaces are illuminated. This prevents harsh shadows from darkening your products, which can deter potential customers.

Forget about electrical codes.

It’s important to use an experienced lighting designer when installing the lights in your storefront window. They will make sure to implement electrical codes required by the city or county where your business resides and prevent any fire and electrical hazards. 

Businesses throughout Nicholasville and Lexington, KY, can give their storefront windows a facelift with expert glass installation from Aladdin's Glass & Screen Products, Inc. The locally owned company has helped businesses highlight their best products to improve sales for more than 25 years. Call (859) 887-4070 for a free estimate or visit them online to learn more about their services today.