The Digital Age may have drastically changed the way people do business, but the effectiveness of a great business card remains constant. The right product can make a strong first impression and have a lasting effect on how you build connections. To ensure yours will stand out from the crowd, follow these steps.

How to Create an Effective Business Card Design

1. Designate Functional Space

No matter how beautiful your business card is, if the recipient can't read it, it'll serve little purpose. To avoid overcrowding, devote an area of your card to clear, functional space. Many people use one side for their job title, name, email, phone number, and other contact info, and leave the other side dedicated to branding. Use this as the foundation of the card design.

2. Choose a Clear Font

The right font can have a powerful design impact and also ensure recipients can see what's written. Popular fonts include Helvetica, Gotham, Nexa, and Myriad Pro, as they're straight-forward and easy to read. Since ornamental fonts can still be a powerful branding element that helps your card stand out, save them for your company logo or business name.

3. Create a Color Balance

Too many colors can complicate your business cards, so create a smooth balance. Most companies stick to two colors with white or black text. These colors should match your brand and logo, and you may only want to use them on the logo side of your card. In fact, don't be afraid to be minimalist. Sometimes a clean font, textured cream color, and black text can create an effective card.

4. Have Them Professionally Printed

You likely won't invest in business cards often, so don't be afraid to splurge. Always work with a professional printing service, as they'll help you find the right paper stock and finish for your business cards. They also use industry-leading printers, so you get clean, high-quality color.

If you’re looking for a printing service in Anchorage, AK, contact American North Printers. This company has over 30 years of experience and offers a wide scope of printing services. From business cards to custom letterheads, booklets, and banners, they’ll help you create stunning products you’ll get lasting use from. Call (907) 562-6416 to speak with their staff about your needs today, and visit their website to learn about their full scope of work.