In the digital era, spreading word about your business online is vital for success. However, online marketing operates on a different set of rules from print, radio, and TV advertising—one of the key principles is SEO, or search engine optimization. By applying this concept to your marketing, you’ll make your business more likely to appear in relevant search results. The guide below explains how you can leverage online perspective for your local business.

4 Business Tips for Local SEO

1. Build a Mobile-Optimized Site

A website is a must-have for a modern business, but it won’t be nearly as effective if it can’t be accessed easily on mobile devices. Many people spend a large majority of their online time on phones and tablets these days, so it’s important to have a responsive website that adjusts accordingly. Your website should have a quick load-time and feature limited images for an easy user experience.

2. Set Up a Google My Business Account

As the most popular search engine, Google can be a powerful source for sending business your way. A Google My Business account is an easy way to start establishing an online presence, and it allows you to quickly provide key information, such as the address, operating hours, and reviews to potential customers.

3. Find Your Keywords

Search engines are effective because they quickly parse the internet for corresponding keywords when a search is entered. However, if your business’s online presence doesn’t use keywords effectively, you could get buried in the search results.

Find keywords that similar businesses use frequently and sprinkle them throughout your site as well as mentions of your service area to boost local SEO. Generally, three to six keywords per 300 words of content will prevent you from committing the sin of “keyword stuffing,” which is penalized by some search engines.

4. Encourage Customer Reviews

Reviews aren’t just a great way to assure potential customers that your services are trustworthy—they can also elevate your company’s search engine rankings. Asking for reviews after you’ve completed a job or hosting giveaways for reviews are great ways to generate more. If you get negative feedback, don’t panic—respond to the complaint in a professional way that shows that you care about caring for dissatisfied customers.

 

Still feeling confused or intimidated by SEO? Digital marketing can be difficult for small businesses, and that’s where ACG247 comes in. For over 20 years, they’ve helped businesses throughout South Florida optimize their online marketing. Through their partnership with Vivial Media LLC, they’ll help you build a website, target local searches, and put out web content that boosts your search engine rankings. Learn more online or call (305) 279-9959 to discuss how your business can benefit from better online marketing.