Whether you’re dealing with company financial issues, or simply need to redefine your business development and branding plan, consider implementing a social media strategy. Social media platforms offer a powerful way to grow your business and put your brand where it belongs, which is in the minds of your target audience. Below, review what advantages social media offers your business before signing up for different platforms.

Improve Brand Visibility & Loyalty

A social media presence provides a way for consumers to discover your brand and learn about what products and services you offer. In 2018, 76% of consumers found new products on social media, with 44% of them purchasing the items online at a later date.

Social media also promotes brand loyalty by alerting consumers to the latest contests, discounts, and sales. For example, you can create a post about a 10% discount for the first 100 customers who sign up for your email list, or one concerning a photo contest where the winner receives a free goody bag with travel-sized versions of your products. Your social media platforms also let consumers know about your loyalty program rewards or latest related offers.

Since 63% of consumers like and follow businesses on social media for the latest sales information, you will likely notice a spike in conversions and revenue when you utilize social media platforms.

Contribute to Brand Humanization & Authority

Consumers often want to know the stories behind their favorite brands and the people involved. Social media offers the opportunity to showcase the human side of your brand, such as videos of team members acting goofy in Halloween costumes or live streaming your festival supporting local recycling initiatives. These moments are known as meaningful relationships in the online marketing world, and this brand humanization helps your customers feel confident about who they are supporting.

Another business development benefit concerns your role as a trusted authority. Tutorials, live question and answer sessions, and blogs demonstrating your company’s background and knowledge in certain subjects sell your brand as a trusted resource that consumers can rely on for information. 

Enjoy business development help regarding social media or other tasks related to networking opportunities and marketing with the Mebane Business Association. As part of the Mebane, NC, community for over 25 years, these experts offer small business marketing services for retailers, restaurants, and hospitality services. Call (919) 304-3737 today to start strategizing or learn more about their business development assistance online.