Sending out company newsletters is an excellent way to interact with past, current, and potential clients. However, the marketing tool's success relies on the right planning and considerations. If poorly executed, it could have a negative impact. Set your business up for success by following this advice.  

How to Create Company Newsletters

1. Opt for Simplicity

While newsletters are a more traditional form of media, they follow many of the same principles as digital platforms. For example, the key to keeping a reader's attention is simplicity.

Large blocks of text overwhelm the eye. Visually break up the space with headings, white space, and images. Additionally, minimize text by getting straight to the point and cutting out the fluff. 

2. Choose Unique Content

In the digital age, audiences have access to brand information from a variety of sources. As such, choose content that's mostly unique from your company's other channels to avoid repetition.

Use the platform to announce new products or services as well as specials before the news shows up anywhere else. You can even promote or tease the news on other channels, like social media, to build anticipation. 

3. Encourage Engagement

Call-to-actions (CTAs) are essential in brand marketing because they help to grow and convert clients. The newsletter should tell your audience how to reach you by providing your phone number, website URL, and social media handles, but it also needs to make them want to contact you. 

Add at least one CTA somewhere on the page in a creative way. For instance, you could offer an exclusive giveaway that requires readers to visit the website or follow the company's social media accounts. 

Create quality newsletters with dependable mailing and printing from Great Originals in Anchorage, AK. The commercial printer has proudly served the needs of businesses since 1987. From letterheads to calendars, the team has built a lasting reputation for quality work. Browse their printing services online, or call (907) 561-8922 to request assistance today.