When thinking about marketing your business, have you ever considered your welcome mat? A mat near the entrance is one of the first things that your customers see, and when you have a custom, unique mat, it can set the tone for their entire experience. Commissioning a custom mat with your business name, logo, or slogan is a worthwhile investment and can have multiple benefits for your business. 

Why Small Businesses Need Custom Welcome Mats

1. Support Your Brand

Whatever brand message you’re trying to convey, a custom welcome mat can support it. The words and images on the mat help set the tone for the customer’s experience. For example, a simple mat printed with “welcome” says elegance, while a more whimsical mat is ideal for a business that’s less formal.

2. Create a Welcoming Environment 

When you add a welcome mat to your door at home, it’s to let visitors know that you’re happy to see them. The same concept applies to your business. A custom mat allows you to welcome customers and visitors to your business.

It also shows that you care about their safety, providing a safe place for them to dry their shoes during wet weather, reducing the risk of slipping. It also keeps your floors clean, ensuring your business maintains a spotless image.

3. Capture Attention 

Humans are largely visually driven, and an attention-getting welcome mat is hard to miss. Unique mats can capture customer’s attention and draw them into your business. A one-of-a-kind mat can spark curiosity about your business and start a conversation about what you have to offer.

For a welcome mat as unique as your business, turn to REFreshmats in Tyrone, GA. This family-owned business produces a wide variety of custom doormats for homes and businesses. They also offer custom doormat classes, teaching customers how to craft their own personalized mats with unique messages and designs. Learn more about their products and classes by calling (770) 378-8578.