A business sign is often the first object a potential customer will notice about your physical store. Given this prominent positioning, business owners should take steps to ensure their signs are designed with sales in mind. Below, learn how the right sign can boost revenue by drawing in more of your target audience.

How Business Signs Can Boost Sales

1. They Leave an Impression

The right sign will leave an impression on those who see it. Colors should be bright and bold, and the sign should have lights or be illuminated in some way so that it can be easily seen at night or during inclement weather. You want the sign to be hard to ignore.

One glimpse may be all it takes to attract new customers, or, in other cases, a potential customer may have to drive by and see the sign several times before stopping. Either way, they must see it clearly, and it must be memorable. This is the first step to getting customers in the door and increasing revenue.

2. They Appeal to Your Target Demographic

Most business owners have an idea of who their ideal customer is. Their sign design should appeal to this demographic as much as possible to drive sales. For instance, if you own a toy store, varied neon colors and cartoonlike images on your sign will get kids' attention.

If you own a spa, a relaxing color scheme and an elegant font can induce feelings of serenity and luxury in the busy folks you want to attract. If you own a bar, a sign with flashing lights will let partiers know that this is a place where fun is to be had. Think about your preferred audience, and market directly to them via your business sign.

3. They're Dependable

It's something most people have seen at least once in their lives: They drive by an establishment with a prominently displayed sign that's missing lights or lettering. Now consider: How many times have you stopped at establishments like that? Likely not often.

To increase sales and keep customers coming in the door, you need a reliable sign. Clean and maintain it and check its condition regularly. Have lettering or images touched up as necessary, and replace broken, missing, or burnt-out bulbs promptly.

When you need eye-catching, revenue-enhancing business signs in the Mount Washington and Louisville, KY, region, contact Louisville Sign Co. For more than 20 years, they have been a trusted provider of sign services, including new designs, installations, repairs, and restorations. Call (502) 957-2161 or visit them online to request a quote.