In response to the COVID-19 pandemic, every Realtor® and real estate agent has had to change the way they show homes, moving business that was once conducted in person almost entirely online. Luckily, the technology was already growing in popularity, but in this period of uncertainty, agents have adapted to virtual tours and have begun to see the benefits. Here’s a closer look.

The Benefits of a Virtual Open House

While the concept of a virtual open house is nothing new, recent world events have turned them from a preference into a necessity. With an online open house, Realtors and agents can provide a virtual tour to prospective buyers or for a group of agents in their market anywhere, anytime, without the need to come together in person.

Not only does this create flexibility for agents, but it also allows more potential home buyers to view the property. Unlike in-person open houses, virtual options allow house hunters around the world to participate without the limitations of an on-site viewing or the time constraints of repeated in-person tours.

How It Works

Thanks to advances in technology, real estate agents have more flexibility and options than ever for showing their properties. They can choose to create a live, scheduled event where the agent provides a walkthrough of the property using free online hosting applications or create a prerecorded virtual tour featuring interactive media and slideshows that is accessible at any time.  

With a scheduled viewing, the virtual open house is similar to an in-person event, only the Realtor guides the viewer room by room, answering questions in real time and highlighting the unique features of the home at the request of those in attendance. 

Tips for Hosting a Virtual Open House

To create a successful online open house, choose a reliable hosting platform that you're familiar with. Use social media and online advertising platforms to raise awareness of your event. Perform a practice run before the event to familiarize yourself with the property and to ensure your equipment is working properly.

If possible, have a friend or relative tune in early to help identify any sound or visual issues beforehand. After the tour, follow up with each of your leads, providing an e-brochure with the property details as well as a link to your website and social channels. This will keep your listing at the top of your prospects’ minds. 

As a Realtor, your name is important, so when you align with an agency, you want it to be one with a reputation for excellence. EXIT Realty Upper Midwest is one of the fastest-growing real estate firms in Iowa, Illinois, the Dakotas, Wisconsin, and Minnesota. With a dedication to employee happiness and success, they make a personal investment in each of their agents, providing free training, cash residuals, and shared revenue. Contact them today at (651) 505-3570 to learn more about their franchise opportunities or visit their website for information.