When you think of your favorite restaurant or store, you probably envision the sign at their front entrance. Although it’s simplistic, this visual aid serves as a symbol of the company and gets you excited to walk inside. If you add a sign to your business, you can create the same sensation for your customers. Here are a few ways signage can support your company.

3 Reasons Your Business Needs a Sign

1. Attract & Direct Traffic

Perhaps the most important reason to install a business sign is to help show customers where to go. People rushing to your office for an appointment will be glad for the visual cue, which will direct them where to pull off the road and park. If you’re a shop in a pedestrian area, the sign will draw casual passersby who are simply admiring their surroundings.

2. Increase Brand Awareness

When you first open your business, it can be hard to get the word out. A customer that may have heard your name or seen your website may not automatically put two-and-two together. However, when they see the same brand name in the same font or spot your standout logo, they’ll instantly associate your product or service with your brick-and-mortar location. They may even tell their friends or loved ones that your shop is open for business.

3. Provide Constant Advertising

Marketing is an essential tool; however, paid ads, like print and radio spots, can be expensive and only last momentarily. With a business sign, you only have to pay once upfront. After the initial investment, your sign will shine around-the-clock for years to come. Whether you’re open or closed, the signage will provide a constant advertisement for your company.

If you’ve yet to produce a sign for your store, let Honolulu Sign Company put you on the map. These professionals have produced eye-catching signage for Oahu businesses since 1939, and they'll be happy to capture your brand with a custom visual. From stencils to flags, they’ll use your design to produce additional products that will advertise your company. Visit the website to get more information about their services, or call (808) 847-4047 to start designing.