In light of COVID-19, businesses that have reduced their operations must find ways to stay relevant in the minds of their consumers. Direct mailers provide an advertising solution to reach customers who are following the stay-at-home guidelines. If you want to use direct mailers for your business, here are a few design tips that will make them effective and eye-catching.

4 Direct Mailer Design Tips

1. Go Big

Opt for large direct mailers over standard envelopes or postcards that can get left in mailboxes or lost under piles of junk mail. Sizable mailers can’t be ignored because they stand out against other mail and don’t fit entirely in most standard mailboxes. Make your large mailer stand out further with unconventional shapes, like a hexagonal or triangular design.

2. Use Color

Dazzle your customers with bold or unusual colors that make them stop, look, and read. Follow color psychology to emphasize your message. For example, pick a soothing blue for a day spa mailer or bright, cheerful yellow for a baby product catalog. Opt for hues that complement your brand’s color scheme, so you can match the company logo with the design.

3. Get Personal

Add a personal touch to each mailer, so your customers don’t feel like they’re reading another generic piece of advertising junk mail. Use their names where it’s appropriate instead of addressing them as a valued customer, friend, or resident. You should also choose a font that mimics natural handwriting to further enhance the feeling of personalization.

4. Enclose a Gift

Include a small gift in each mailer since most consumers are big fans of free merchandise. Notepads, stationary, and small keychains are inexpensive items your mailers can include to maintain customer loyalty.

Once you’ve perfected your design, contact our team at Professional Image in Honolulu, HI. We’ve provided Oahu companies with a variety of advertising materials, including direct mailers, promotional banners, and business cards, since 1978. Get more information about our services online, or call (808) 721-2611 to request a quote.